The role serves to define and deliver marketing plans as required by the Marketing & Operations Manager and members of the executive team.
Definition of marketing plans
Creation and distribution of marketing material through social media, email, traditional media, and our website
Maintenance of our website, managing content, advising on layout/structure and implementing changes as required
Production of event marketing materials including direct mailings, email communications, social media communications, online
and in-print advertisements and the management and development of the event websites
Day to day management of social media pages and groups, including readership/engagement analysis and campaign design
Liaising with media partners and agencies
Creation and maintenance of email templates and distribution lists
Video creation and editing
Maintenance of brand guidelines
Other activities that may be required from time to time:
Supporting our events team on certain activities (e.g., delegate registration, communications and assisting with events delivery)
Providing back-up (e.g., holiday) cover for our programme office function (primarily meeting scheduling, minute-taking and
distribution, maintenance of website content, member liaison and management of corporate share inboxes)
This list is not exhaustive, and you may be required to carry out tasks not listed as and when required. Note that authoring material
(i.e., writing copy) is not expected to form part of the role, though proof-reading material is.
Candidates must have:
Excellent written and verbal communication skills
The ability to work as part of a team
Proficiency in standard office applications (e.g., MS Office) and key tools (e.g., Wordpress)
Familiarity and competence with use of social media tools, particularly LinkedIn and X
Experience of B2B direct and digital marketing campaigns, including for online and in-person events.