Job Details

Marketing Analytics Lead

Location:

Austin

Contract type:

Permanent

Sector:

Marketing

Salary:

$155,000.00 - $200,000.00 Annual

Job Ref:

481836

Date published:

02-Jun-2025

Marketing Analytics Lead

Our client, based in Austin, Texas, is looking for a Marketing Analytics Lead to join their growing team!  Key Responsibilities:
  • Lead and grow a small team of Marketing Analysts; foster a collaborative and innovative culture.

  • Serve as a strategic partner to Marketing leadership and part of the Analytics leadership team.

  • Guide tactical and strategic marketing decisions through data insights.

  • Own the marketing data and analytics roadmap, including infrastructure and capability investments.

  • Conduct ad-hoc analyses, build dashboards, and generate insights to inform marketing strategy.

  • Develop key marketing analytics capabilities such as attribution, LTV forecasting, and incrementality testing.

  • Drive a culture of data-informed decision-making across the Marketing organization.

  • Manage and lead cross-functional projects with long-term business impact.

Qualifications:
  • 8+ years of experience in Analytics or related fields.

  • 3+ years of hands-on experience in Marketing Analytics, preferably in SaaS.

  • 2+ years of management experience.

  • Strong stakeholder management, including experience partnering with senior leadership.

  • Proficiency in SQL and BI tools; knowledge of Python, R, or Git is a plus.

  • Experience with statistical and causal inference methods.

  • Familiarity with marketing technology and collaboration with engineering teams.

  • Excellent communication and people management skills.

  • Experience in SaaS or scaling environments is a plus.

Benefits:
  • Annual professional development reimbursement.

  • Generous time-off policy.

  • Comprehensive medical, dental, and vision coverage.

  • Hybrid work model with access to collaborative office spaces.

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