Marketing Analytics Lead
Our client, based in Austin, Texas, is looking for a Marketing Analytics Lead to join their growing team! Key Responsibilities:-
Lead and grow a small team of Marketing Analysts; foster a collaborative and innovative culture.
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Serve as a strategic partner to Marketing leadership and part of the Analytics leadership team.
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Guide tactical and strategic marketing decisions through data insights.
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Own the marketing data and analytics roadmap, including infrastructure and capability investments.
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Conduct ad-hoc analyses, build dashboards, and generate insights to inform marketing strategy.
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Develop key marketing analytics capabilities such as attribution, LTV forecasting, and incrementality testing.
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Drive a culture of data-informed decision-making across the Marketing organization.
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Manage and lead cross-functional projects with long-term business impact.
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8+ years of experience in Analytics or related fields.
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3+ years of hands-on experience in Marketing Analytics, preferably in SaaS.
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2+ years of management experience.
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Strong stakeholder management, including experience partnering with senior leadership.
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Proficiency in SQL and BI tools; knowledge of Python, R, or Git is a plus.
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Experience with statistical and causal inference methods.
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Familiarity with marketing technology and collaboration with engineering teams.
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Excellent communication and people management skills.
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Experience in SaaS or scaling environments is a plus.
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Annual professional development reimbursement.
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Generous time-off policy.
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Comprehensive medical, dental, and vision coverage.
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Hybrid work model with access to collaborative office spaces.
