Job Details

General Manager of Sales

Location:

Rayong

Contract type:

Permanent

Sector:

Salary:

Job Ref:

496119

Date published:

15-May-2026

the Head of Sales & Business Development (GM Equivalent), you will lead the strategic growth of our automotive portfolio across the Southeast Asian (SEA) region. Reporting directly to the Managing Director, this is a high-impact leadership role requiring a combination of deep technical engineering knowledge and aggressive commercial hunting.

Key Responsibilities

Strategic Market Expansion: Define and execute a robust commercial strategy to penetrate new SEA markets and secure high-value order intakes in line with company profitability targets.
Dynamic Business Development: Actively identify and secure untapped market segments and new customers to increase overall market share.
Regional Presence: Lead on-the-ground initiatives, requiring extensive and frequent travel across Southeast Asia (SEA) to establish strong physical relationships with new stakeholders and customers.
Technical Intelligence: Utilize marketing analysis and technological trend data to conduct competition intelligence, maintaining a competitive edge in the evolving automotive market.
Executive Leadership: Optimize department organization, drive sales performance, and mentor a high-performing team of Key Account Managers.
Operational Excellence: Ensure all sales and marketing functions align with IATF 16949, ISO 14001, and EHS regulations.

Qualifications & Requirements

Educational Background: Master's degree in Mechanical Engineering, Materials, or a related field.
Experience: Minimum of 15 years in the Automotive industry with a background in Product Engineering, Process Engineering, or Purchasing.
Mobility: Must be fully mobile and available for high-frequency regional/international travel at short notice to support business development across SEA.
Technical Skills: Proficient in SAP, ERP systems, and Microsoft Office; deep knowledge of APQP/PPAP and Cost Analysis.
Language: Proficient in English (written and verbal).
Leadership: Proven track record of strategic management, team leadership, and managing the consequences of change.
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